In Malaysia, both the government and the private sector are focusing on the development of digital creative industries, particularly game development and animation, and this has led to strong growth in game development companies and related businesses.

Bridge International Asia has assisted in the acquisition of Certificate of Conformity for telecommunications equipment under SIRIM QAS International Sdn. Bhd. and Safety Standard Certification for electrical equipment under Energy Commission (Suruhanjaya Tenaga), both of which are required for the sale and distribution of Nintendo Switch development tools in Malaysia.

In addition, from the date of pre-order, Bridge International Asia will be the point sales contact for the development tools of Nintendo Switch. This will enable Malaysian game developers to develop game titles for the Nintendo Switch.

Bridge International Asia supports Japanese companies in a wide range of industries and sectors to expand their business overseas. We will continue to contribute to the development of both Japan and Malaysia.

The Malaysian government has identified the games industry as a pivotal economic sector due to this the Government launched Digital Content Grant (DCG) in 2009 to support the development and production of digital content, including animation, digital games and interactive media.

Various measures have been applied to help develop and strengthen the games industry, including the establishment of an incubator (LEVEL UP Inc.) to raise funds and educate the community, and holding of international events (LEVEL UP KL) regularly to promote collaboration among games developers. At present, there are more than 50 game-related companies and 300 studios in Malaysia, and about 50 game-related courses are offered in higher education institutions.

In 2019, the Digital Content Ecosystem (DICE) policy was announced with the Malaysian Digital Economy Corporation (MDEC) under the Ministry of Communications and Multimedia (KKMM) at its core. It aims to strengthen investment attraction, talent development and public-private partnerships to make Malaysia a hub for digital content industry in the Southeast Asian region. The annual growth rate for gaming industry in Malaysia is expected to be 10.9% from 2018-2023, with a market size of US$168 million by 2023.